Spanx

The Story of Sara Blakely

Sara started her career by selling fax machines door to door. She didn’t have any experience in business yet she created one of the best fashion eCommerce success stories.

The idea was born in the moment when she realised that she didn’t have something to wear underneath her clothing that would not create lines.

At the very beginning she took all her savings, around $5000 and decided to start Spanx. She couldn’t afford any lawyer to write up a patent so that is why she bought a book and learned how to write it just by herself. After that she was in the search for the right manufacturer. She was rejected by many companies but in the end, the right one was found.

Today Spanx is a great eCommerce success with a strong online and physical experience. Sara managed to grow her net worth up to $1 billion, which made her the youngest self-made billionaire in the USA.

We can easily say that Spanx is one of the best retail eCommerce success stories.

The main takeaway from the story of Sara is that, if you want your store to be listed among the best eCommerce success stories, you need to be resourceful. You should know how to avoid obstacles on your way in order to achieve your goals and write an eCommerce success story.

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