Beardbrand
Growing the Community into an eCommerce Store With $20,000 in Sales Every Day
The founder of Bearbrand Eric Bandholz has an incredible beard.
Thus, his story deserves to be listed as one of the eCommerce entrepreneur success stories.
His passion for grooming has taken him and his company to an unbelievable level since the business was founded. At the very beginning Bearbrand was only a YouTube channel and blog.
Eric was creating content related with beard and the care of it. He had the chance to dive better into the market and he quickly realised that the grooming industry has a need for new products. The needs of the members of his community were unmet.
As every eCommerce entrepreneur would do, Eric entered the market and his goal was to fill this gap. The first products were released during 2013 and the breaking point for his brand was the feature of his blog in the NYT.
Eric Bandholz said that the community was moving normally when a NYT reporter contacted him. The reporter was doing a story on beard care products and she was impressed with his community that was steadily growing.
As this feature was coming up, Beardbrand team worked very hard and they managed to launch the Beardbrand online store just one day before their blog was published on NYT. By this, they managed to acquire their first customers.
During the upcoming years, they established a laser focus on their community, their vision, and their messaging. These are the points from which his eCommerce success came from.
In this article, we are going to talk about some of the best eCommerce success stories, to inspire every entrepreneur.
As you navigate through their eCommerce store, you can feel that Bearbrand wants men to be proud of their beards. Or “beardsmen” like Eric calls them. The store is dedicated to help these “beardsmen” understand more about their beards and learn how to create the best version of themselves. Luckily, this approach seems to have resonated well among the store’s target audience helping the company create one of the most inspiring Shopify ecommerce success stories.
The important point here is that Bearbrand does not exist only to sell grooming products online. Their first and most valuable reason for existence is to help men feel more confident and this is something that is aligned with their mission; “To Foster Confidence Through Grooming”. Obviously, Beardbrand is sending a message to its target audience that men need the company’s products to boost their confidence. For sure, all of these activities make Beardbrand one of the greatest success stories in eCommerce business.
The key takeaway of this story is that; if you want your story to be one of the best eCommerce success stories, think about the reason why your business exists in the first place.
Answering this “why” and having a real mission, will help you connect better with your customers.
As a result, you will build up true and long-lasting relationships. Not to mention the eCommerce success story you’re going to write.
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