Dollar Shave Club

The Story of Viral Growth

Probably, you have not heard the name of Michael Dubin before, but for sure you have seen his viral video of eCommerce success.

Dollar Shave Club was founded by Michael Dubin, to make it clear that shaving and shaving products are not supposed to be complicated.

The idea is simple: Subscribe for $1 and start receiving high quality razors monthly. After some time, they made up a repricing to $5 but they added extra products like shaving butters and body cleansers.

There is no doubt that $1 and $5 are great values to answer your shaving needs.

But this is not the reason for the success of the company.

The popularity of his brand exploded just after the release of his video in which he explained the service of his company.

The main takeaway from this case which is one of the top online eCommerce success stories is that you need to create a unique identity and distinguish your brand from the competition. This for sure will be extremely difficult but it’s not impossible.

Watch the video again. The video is humorous and there were no similar company videos before. Also, his business model was unique, as no one sells razor just for one dollar.

We have to mention that Unilever acquired Dollar Shave Club for $1 billion.

Yes it’s true. $1 BILLION. A real eCommerce success!

Now Michael Dubin is the CEO of the company.

Distinguishing from the rest will for sure make your story one of the best eCommerce success stories.

BÀI VIẾT LIÊN QUAN

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