Liberty Jane Clothing

The story of how selling doll clothing online turned out to be a lucrative business idea

The co-founder of Liberty Jane Clothing is called “The Vera Wang of the 18 inch crowd” and she surely deserves this title! Having written many books and given online sewing lessons, she is one of the woman entrepreneurs who is trying to give inspiration to moms and girls.

With her husband Jason Miles, she established an online brand presence which turned out to be a great eCommerce business. Started in January 2008 as an Ebay store with the vision of creating custom fitted fashions for American Girl Doll owners, Libery Jane Clothing is now a well-known brand in a perfect niche.

Whereas Liberty Jane online store offers couture doll clothing, the pattern shop Pixie Fare hosts several sewing patterns for dolls.

The main takeaway from Cinnamon’s story is that; if you do anything with passion, it can also turn out to be an eCommerce success. People will buy in your story, get inspired and follow your steps.

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